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Who we are Our Aims ROWA!'s key aims:
Over the last 11 years, ROWA! has developed a community literacy and Skills for Life strategy based on a 'cradle to grave' approach, working closely with local partners. Targeting areas of high social need, ROWA! works with the key players in local communities, as well as strategic bodies at local, regional and national levels. ROWA! includes schools in its community literacy strategy, whilst emphasising the family as a vehicle for learning. From the outset, the emphasis has been on learning as a 'fun activity' and celebration of achievement at all levels. ROWA!'s strength is in being strategic, innovative and having the ability to respond quickly. As an organisation it sees itself not just as an innovator but also as an enabler. By working with other organisations it has developed tried and tested ways of engaging the hardest to reach learners, both adults and children, who may have been turned off by poor learning experiences in the past, and encourage them to take the first step back into learning. As well as increasing demand for learning, all ROWA! activity has built-in guidance with progression routes offered to all learners. Different training packages and approaches are continually being developed and its methodology adapted to reach new audiences and partners, for example, offenders and their families, Traveller families and disaffected young people. The Skills for Life stategy has, in addition, increased interest and funding for adult Skills for Life and an expansion in Workplace Skills for Life training. ROWA!'s activities reflect these priorities. ROWA! Annual Reports
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